{"id":280,"date":"2025-09-25T09:58:19","date_gmt":"2025-09-25T12:58:19","guid":{"rendered":"https:\/\/wandenkolken.com.br\/site\/?p=280"},"modified":"2025-11-08T11:13:31","modified_gmt":"2025-11-08T14:13:31","slug":"connects-business-partners","status":"publish","type":"post","link":"https:\/\/wandenkolken.com.br\/en\/2025\/09\/25\/connects-business-partners\/","title":{"rendered":"Conecta Business Partners"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"280\" class=\"elementor elementor-280\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69d476c5 e-flex e-con-boxed e-con e-parent\" data-id=\"69d476c5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5e5e14 elementor-widget elementor-widget-text-editor\" data-id=\"2f5e5e14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h5 data-start=\"524\" data-end=\"557\">1.Challenge<\/h5>\n<p data-start=\"558\" data-end=\"1110\">O <strong data-start=\"560\" data-end=\"593\">Conecta Business Partners<\/strong> was born with the proposal to be more than a networking group - a <strong data-start=\"664\" data-end=\"702\">community of entrepreneurs and friends<\/strong> united by the exchange of experiences, ideas and opportunities.<br data-start=\"760\" data-end=\"763\" \/>The challenge was to create a <strong data-start=\"787\" data-end=\"851\">visual identity that expresses this collaborative spirit<\/strong>, communicating <strong data-start=\"865\" data-end=\"899\">connection, trust and co-authorship<\/strong>.<br data-start=\"900\" data-end=\"903\" \/>As well as representing the group visually, the brand needed to translate a purpose: <strong data-start=\"985\" data-end=\"1059\">connecting people and businesses, communicating ideas and sharing reflections<\/strong>, all in a light, professional and inspiring way.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dae7853 e-flex e-con-boxed e-con e-parent\" data-id=\"dae7853\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14eab96 elementor-widget elementor-widget-gallery\" data-id=\"14eab96\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/panfleto-1-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"14eab96\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDE5LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL3BhbmZsZXRvLTEtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjE0ZWFiOTYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/panfleto-1-scaled.jpg\" data-width=\"2560\" data-height=\"1810\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/panfleto-12-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"14eab96\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDIxLCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL3BhbmZsZXRvLTEyLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiIxNGVhYjk2In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/panfleto-12-scaled.jpg\" data-width=\"2560\" data-height=\"1810\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Panfleto.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"14eab96\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDIyLCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL1BhbmZsZXRvLmpwZyIsInNsaWRlc2hvdyI6IjE0ZWFiOTYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Panfleto.jpg\" data-width=\"1920\" data-height=\"1440\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Papelaria.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"14eab96\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDIzLCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL1BhcGVsYXJpYS5qcGciLCJzbGlkZXNob3ciOiIxNGVhYjk2In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Papelaria.jpg\" data-width=\"1920\" data-height=\"1080\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a0d990 elementor-widget elementor-widget-text-editor\" data-id=\"9a0d990\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h5 data-start=\"1117\" data-end=\"1149\">2.Solution<\/h5>\n<p data-start=\"1150\" data-end=\"1409\">Wandenkolken Design has developed a visual identity <strong data-start=\"1206\" data-end=\"1232\">conceptual and symbolic<\/strong>, inspired by the idea of <strong data-start=\"1256\" data-end=\"1267\">compass<\/strong> - an element that orients, guides and helps to find paths, reflecting the role of the group as a <strong data-start=\"1363\" data-end=\"1406\">north for entrepreneurs<\/strong>.<\/p>\n<ul data-start=\"1411\" data-end=\"2287\">\n<li data-start=\"1411\" data-end=\"1692\">\n<p data-start=\"1413\" data-end=\"1692\"><strong data-start=\"1413\" data-end=\"1436\">Symbol and concept:<\/strong> The logo was built using shapes that refer to the <strong data-start=\"1496\" data-end=\"1519\">compass and direction<\/strong>, symbolizing the movement of <strong data-start=\"1549\" data-end=\"1578\">connection and common purpose<\/strong>. Each point represents a participant, and the intersecting lines reinforce the concept of <strong data-start=\"1668\" data-end=\"1689\">collaborative network<\/strong>.<\/p>\n<\/li>\n<li data-start=\"1693\" data-end=\"1853\">\n<p data-start=\"1695\" data-end=\"1853\"><strong data-start=\"1695\" data-end=\"1715\">Color palette:<\/strong> Sober and contrasting tones were chosen to balance out <strong data-start=\"1778\" data-end=\"1812\">professionalism and proximity<\/strong>, transmitting energy and credibility.<\/p>\n<\/li>\n<li data-start=\"1854\" data-end=\"2020\">\n<p data-start=\"1856\" data-end=\"2020\"><strong data-start=\"1856\" data-end=\"1871\">Typography:<\/strong> Modern, with clean, confident lines, reinforcing the position of an organized, contemporary group committed to collective growth.<\/p>\n<\/li>\n<li data-start=\"2021\" data-end=\"2287\">\n<p data-start=\"2023\" data-end=\"2287\"><strong data-start=\"2023\" data-end=\"2038\">Applications:<\/strong> The identity was unfolded in a <strong data-start=\"2073\" data-end=\"2108\">complete communication system<\/strong>, This included institutional stationery, a promotional flyer, a website and an identity for social networks (feed and stories), creating consistency and visual recognition across all channels.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2289\" data-end=\"2458\">The result is a brand <strong data-start=\"2313\" data-end=\"2337\">lively and participatory<\/strong>, which represents Conecta as a network that <strong data-start=\"2382\" data-end=\"2411\">guides, unites and drives<\/strong> - a symbolic compass for new businesses.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b48354 elementor-widget elementor-widget-gallery\" data-id=\"6b48354\" data-element_type=\"widget\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDI3LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL2luc3RhZ3JhbV9wb3N0XzE0LmpwZyIsInNsaWRlc2hvdyI6IjZiNDgzNTQifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/instagram_post_14.jpg\" data-width=\"1920\" data-height=\"1280\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a64c98 elementor-widget elementor-widget-text-editor\" data-id=\"6a64c98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h5 data-start=\"2465\" data-end=\"2506\">3.Results<\/h5>\n<ul data-start=\"2507\" data-end=\"2965\">\n<li data-start=\"2507\" data-end=\"2706\">\n<p data-start=\"2509\" data-end=\"2706\"><strong data-start=\"2509\" data-end=\"2536\">Consolidated identity:<\/strong> The new brand has strengthened Conecta's image as a <strong data-start=\"2590\" data-end=\"2625\">solid and inspiring community<\/strong>, This increases engagement between members and external recognition of the group.<\/p>\n<\/li>\n<li data-start=\"2707\" data-end=\"2921\">\n<p data-start=\"2709\" data-end=\"2921\"><strong data-start=\"2709\" data-end=\"2734\">Clarity of purpose:<\/strong> The symbolism of the compass and the consistent visual discourse helped to <strong data-start=\"2802\" data-end=\"2844\">communicate your position clearly<\/strong>, The group has become a local benchmark in collaborative networking.<\/p>\n<\/li>\n<li data-start=\"2922\" data-end=\"2965\">\n<p data-start=\"2924\" data-end=\"2965\"><strong data-start=\"2924\" data-end=\"2963\">Social proof (feedback from members):<\/strong><\/p>\n<\/li>\n<\/ul>\n<blockquote data-start=\"2966\" data-end=\"3182\">\n<p data-start=\"2968\" data-end=\"3182\">\u201cThe new identity translates what we are: a community on the move, made up of real exchanges and connections. Now we have a brand that lives up to what we represent together.\u201d<br data-start=\"3132\" data-end=\"3135\" \/>- <em data-start=\"3139\" data-end=\"3180\">Silvia Vargas, Founding Partner Conecta Parceiros de Neg\u00f3cios<\/em><\/p>\n<\/blockquote>\n<hr data-start=\"3184\" data-end=\"3187\" \/>\n<h5 data-start=\"3189\" data-end=\"3206\">Deliverables<\/h5>\n<ul data-start=\"3207\" data-end=\"3428\">\n<li data-start=\"3207\" data-end=\"3261\">\n<p data-start=\"3209\" data-end=\"3261\">Logo and main symbol (compass concept)<\/p>\n<\/li>\n<li data-start=\"3262\" data-end=\"3309\">\n<p data-start=\"3264\" data-end=\"3309\">Color palette and institutional typography<\/p>\n<\/li>\n<li data-start=\"3310\" data-end=\"3369\">\n<p data-start=\"3312\" data-end=\"3369\">Printed materials: stationery and promotional flyer<\/p>\n<\/li>\n<li data-start=\"3370\" data-end=\"3428\">\n<p data-start=\"3372\" data-end=\"3428\">Digital identity: website and Instagram templates<\/p>\n<\/li>\n<li data-start=\"3370\" data-end=\"3428\">Responsive website in WordPress<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Conecta Parceiros de Neg\u00f3cios is a networking group that brings together entrepreneurs, suppliers and service providers to generate strategic connections and real opportunities. Its visual identity expresses collaboration, dynamism and joint growth - reflecting the essence of those who believe that good business is born from good connections.<\/p>","protected":false},"author":1,"featured_media":278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[12,10,11,13],"class_list":["post-280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identidade-visual","tag-design","tag-id-visual","tag-identidade-visual","tag-logo"],"_links":{"self":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/comments?post=280"}],"version-history":[{"count":11,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/280\/revisions"}],"predecessor-version":[{"id":1000,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/280\/revisions\/1000"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/media\/278"}],"wp:attachment":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/media?parent=280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/categories?post=280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/tags?post=280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}