{"id":282,"date":"2025-09-25T10:00:11","date_gmt":"2025-09-25T13:00:11","guid":{"rendered":"https:\/\/wandenkolken.com.br\/site\/?p=282"},"modified":"2025-11-03T19:29:46","modified_gmt":"2025-11-03T22:29:46","slug":"clara-alice-interior-consultancy","status":"publish","type":"post","link":"https:\/\/wandenkolken.com.br\/en\/2025\/09\/25\/clara-alice-interior-consultancy\/","title":{"rendered":"Clara Alice - Consulting &amp; Interiors"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"282\" class=\"elementor elementor-282\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-442705ca e-flex e-con-boxed e-con e-parent\" data-id=\"442705ca\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4da526f7 elementor-widget elementor-widget-text-editor\" data-id=\"4da526f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h5 data-start=\"468\" data-end=\"501\">1.Challenge<\/h5>\n<p data-start=\"502\" data-end=\"991\">The interior designer <strong data-start=\"527\" data-end=\"542\">Clara Alice<\/strong> was looking for a visual identity that reflected his sensitive and precise view of space. His work, guided by <strong data-start=\"660\" data-end=\"724\">minimalist elegance and the balance between form and function<\/strong>, asked for a brand that was <strong data-start=\"752\" data-end=\"788\">refined, silent and timeless<\/strong> - without decorative elements, but full of intention.<br data-start=\"844\" data-end=\"847\" \/>The challenge was to represent, in a few strokes, the <strong data-start=\"894\" data-end=\"928\">essence of his authorial style<\/strong>, This translates into professionalism, subtlety and aesthetic coherence.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86db12b elementor-widget elementor-widget-gallery\" data-id=\"86db12b\" data-element_type=\"widget\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjk1LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDlcL2JlbS12aW5kby0zLnBuZyIsInNsaWRlc2hvdyI6Ijg2ZGIxMmIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/09\/bem-vindo-3-300x300.png\" data-width=\"300\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/09\/cartao01.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"86db12b\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjk2LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDlcL2NhcnRhbzAxLnBuZyIsInNsaWRlc2hvdyI6Ijg2ZGIxMmIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/09\/cartao01-300x200.png\" data-width=\"300\" data-height=\"200\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e5c4d3 elementor-widget elementor-widget-text-editor\" data-id=\"3e5c4d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h5 data-start=\"998\" data-end=\"1030\">2.Solution<\/h5>\n<p data-start=\"1031\" data-end=\"1193\">Wandenkolken Design developed a <strong data-start=\"1069\" data-end=\"1108\">geometric and minimalist identity<\/strong>, inspired by the structural logic and proportions that guide interior design.<\/p>\n<ul data-start=\"1195\" data-end=\"1795\">\n<li data-start=\"1195\" data-end=\"1466\">\n<p data-start=\"1197\" data-end=\"1466\"><strong data-start=\"1197\" data-end=\"1209\">Symbol:<\/strong> The monogram joins the initials <strong data-start=\"1238\" data-end=\"1251\">\u201cC\u201d and \u201cA\u201d<\/strong> in a composition reminiscent of <strong data-start=\"1283\" data-end=\"1307\">spatial organization<\/strong>, forming a symbol of balance between <strong data-start=\"1349\" data-end=\"1366\">full and empty<\/strong> - a direct dialog with the principles of <strong data-start=\"1408\" data-end=\"1419\">Gestalt<\/strong> and with architectural design thinking.<\/p>\n<\/li>\n<li data-start=\"1467\" data-end=\"1612\">\n<p data-start=\"1469\" data-end=\"1612\"><strong data-start=\"1469\" data-end=\"1493\">Palette and typography:<\/strong> Neutral, desaturated tones evoke sophistication and serenity, while clean typography reinforces precision and clarity.<\/p>\n<\/li>\n<li data-start=\"1613\" data-end=\"1795\">\n<p data-start=\"1615\" data-end=\"1795\"><strong data-start=\"1615\" data-end=\"1630\">Applications:<\/strong> The visual system was built to <strong data-start=\"1668\" data-end=\"1701\">act as an authorial signature<\/strong>, with the same degree of elegance in print, digital materials and project presentations.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1797\" data-end=\"1920\">The result is a brand <strong data-start=\"1821\" data-end=\"1846\">intelligent and restrained<\/strong>, This reflects Clara's style: light, technical and deeply aesthetic.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b12b6 elementor-widget elementor-widget-gallery\" 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data-start=\"1969\" data-end=\"2360\">\n<li data-start=\"1969\" data-end=\"2142\">\n<p data-start=\"1971\" data-end=\"2142\"><strong data-start=\"1971\" data-end=\"2010\">Consolidated premium positioning:<\/strong> The new identity has raised the perception of Clara's personal brand, aligning her image with the sophistication and coherence of her projects.<\/p>\n<\/li>\n<li data-start=\"2143\" data-end=\"2320\">\n<p data-start=\"2145\" data-end=\"2320\"><strong data-start=\"2145\" data-end=\"2170\">Recognizable symbol:<\/strong> The monogram has become a <strong data-start=\"2196\" data-end=\"2227\">personal signature icon<\/strong>, It is used in all communications and presentations, reinforcing consistency and identity.<\/p>\n<\/li>\n<li data-start=\"2321\" data-end=\"2360\">\n<p data-start=\"2323\" data-end=\"2360\"><strong data-start=\"2323\" data-end=\"2358\">Social proof (real testimony):<\/strong><\/p>\n<\/li>\n<\/ul>\n<blockquote data-start=\"2361\" data-end=\"2584\">\n<p data-start=\"2363\" data-end=\"2584\">\u201cAh!!!! Delighted with all the care, commitment, for elucidating and translating exactly what I imagined! You are an incredible professional! Thank you!!!\u201d<br data-start=\"2522\" data-end=\"2525\" \/>- <em data-start=\"2529\" data-end=\"2582\">Clara Alice - Clara Alice Interior Consulting<\/em><\/p>\n<\/blockquote>\n<hr data-start=\"2586\" data-end=\"2589\" \/>\n<h5 data-start=\"2591\" data-end=\"2608\">Deliverables<\/h5>\n<ul data-start=\"2609\" data-end=\"2791\">\n<li data-start=\"2609\" data-end=\"2646\">\n<p data-start=\"2611\" data-end=\"2646\">Logo and symbol (CA monogram)<\/p>\n<\/li>\n<li data-start=\"2647\" data-end=\"2694\">\n<p data-start=\"2649\" data-end=\"2694\">Color palette and institutional typography<\/p>\n<\/li>\n<li data-start=\"2695\" data-end=\"2752\">\n<p data-start=\"2697\" data-end=\"2752\">Identity system and digital\/printed applications<\/p>\n<\/li>\n<li data-start=\"2753\" data-end=\"2791\">\n<p data-start=\"2755\" data-end=\"2791\">Quick branding guidelines<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>1.Desafio A designer de interiores Clara Alice buscava uma identidade visual que traduzisse seu olhar sens\u00edvel e preciso sobre o espa\u00e7o. Seu trabalho, pautado pela eleg\u00e2ncia minimalista e pelo equil\u00edbrio entre forma e fun\u00e7\u00e3o, pedia uma marca que fosse refinada, silenciosa e atemporal \u2014 sem elementos decorativos, mas carregada de inten\u00e7\u00e3o.O desafio era representar, em [&hellip;]<\/p>","protected":false},"author":1,"featured_media":283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identidade-visual"],"_links":{"self":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/comments?post=282"}],"version-history":[{"count":7,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/282\/revisions"}],"predecessor-version":[{"id":523,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/282\/revisions\/523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/media\/283"}],"wp:attachment":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/media?parent=282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/categories?post=282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/tags?post=282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}