{"id":311,"date":"2025-10-02T22:42:42","date_gmt":"2025-10-03T01:42:42","guid":{"rendered":"https:\/\/wandenkolken.com.br\/site\/?p=311"},"modified":"2025-11-07T10:19:08","modified_gmt":"2025-11-07T13:19:08","slug":"dona-benta-cdb-2018-3d-activation","status":"publish","type":"post","link":"https:\/\/wandenkolken.com.br\/en\/2025\/10\/02\/dona-benta-cdb-2018-3d-activation\/","title":{"rendered":"Dona Benta CDB Activation 2018 3D"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"311\" class=\"elementor elementor-311\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-164efe7 e-flex e-con-boxed e-con e-parent\" data-id=\"164efe7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6798b0d elementor-widget elementor-widget-text-editor\" data-id=\"6798b0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"533\" data-end=\"566\">1.Challenge<\/h5><p data-start=\"567\" data-end=\"1243\">The brand <strong data-start=\"575\" data-end=\"589\">Dona Benta<\/strong>, a national reference in flours and cake mixes, was looking for <strong data-start=\"654\" data-end=\"713\">strengthen your presence at the Comida Di Buteco 2018 event<\/strong>, in Belo Horizonte - one of the largest gastronomic festivals in the country.<br data-start=\"782\" data-end=\"785\" \/>The challenge was to create a <strong data-start=\"809\" data-end=\"869\">creative, itinerant and highly memorable brand action<\/strong>, that could generate <strong data-start=\"893\" data-end=\"928\">emotional connection with the public<\/strong>, Dona Benta's positioning as a partner of good home-cooked food - now also present in bars and pubs - has been reinforced.<br data-start=\"1070\" data-end=\"1073\" \/>The activation space should be <strong data-start=\"1106\" data-end=\"1161\">practical, visually striking and with sensory appeal<\/strong>, inviting the public to try the product in a spontaneous and fun way.<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf715d elementor-widget elementor-widget-gallery\" data-id=\"9bf715d\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-15.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9bf715d\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzEzLCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL0RvbmEtQmVudGEtMTUuanBnIiwic2xpZGVzaG93IjoiOWJmNzE1ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-15-300x188.jpg\" data-width=\"300\" data-height=\"188\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-16.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9bf715d\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzE0LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL0RvbmEtQmVudGEtMTYuanBnIiwic2xpZGVzaG93IjoiOWJmNzE1ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-16-300x188.jpg\" data-width=\"300\" data-height=\"188\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-17.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9bf715d\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzE1LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL0RvbmEtQmVudGEtMTcuanBnIiwic2xpZGVzaG93IjoiOWJmNzE1ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-17-300x188.jpg\" data-width=\"300\" data-height=\"188\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-18.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9bf715d\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzE2LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL0RvbmEtQmVudGEtMTguanBnIiwic2xpZGVzaG93IjoiOWJmNzE1ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-18-300x188.jpg\" data-width=\"300\" data-height=\"188\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-19.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9bf715d\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzE3LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL0RvbmEtQmVudGEtMTkuanBnIiwic2xpZGVzaG93IjoiOWJmNzE1ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-19-300x188.jpg\" data-width=\"300\" data-height=\"188\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-20.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9bf715d\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzE4LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL0RvbmEtQmVudGEtMjAuanBnIiwic2xpZGVzaG93IjoiOWJmNzE1ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-20-300x188.jpg\" data-width=\"300\" data-height=\"188\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-21.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9bf715d\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzE5LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL0RvbmEtQmVudGEtMjEuanBnIiwic2xpZGVzaG93IjoiOWJmNzE1ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-21-300x188.jpg\" data-width=\"300\" data-height=\"188\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-14.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9bf715d\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzI4LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL0RvbmEtQmVudGEtMTQuanBnIiwic2xpZGVzaG93IjoiOWJmNzE1ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-14-300x188.jpg\" data-width=\"300\" data-height=\"188\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8692a84 elementor-widget elementor-widget-text-editor\" data-id=\"8692a84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"1250\" data-end=\"1282\">2.Solution<\/h5><p data-start=\"1283\" data-end=\"1485\">Wandenkolken Design developed the <strong data-start=\"1319\" data-end=\"1359\">3D design of a customized bike<\/strong>, conceived as <strong data-start=\"1376\" data-end=\"1407\">mobile tasting station<\/strong>, It was specially created to circulate among the bars taking part in the event.<\/p><ul data-start=\"1487\" data-end=\"2326\"><li data-start=\"1487\" data-end=\"1711\"><p data-start=\"1489\" data-end=\"1711\"><strong data-start=\"1489\" data-end=\"1509\">Visual concept:<\/strong> The bike was completely <strong data-start=\"1532\" data-end=\"1585\">customized with Dona Benta's visual identity<\/strong>, The brand's colors, logo and graphic elements are highlighted - guaranteeing instant recognition even from a distance.<\/p><\/li><li data-start=\"1712\" data-end=\"1941\"><p data-start=\"1714\" data-end=\"1941\"><strong data-start=\"1714\" data-end=\"1747\">Functionality and experience:<\/strong> The model included <strong data-start=\"1765\" data-end=\"1796\">an integrated cool box<\/strong> for transportation and conservation of <strong data-start=\"1831\" data-end=\"1882\">brownies made with Dona Benta ingredients<\/strong>, These will be distributed free of charge to the public during the event.<\/p><\/li><li data-start=\"1942\" data-end=\"2154\"><p data-start=\"1944\" data-end=\"2154\"><strong data-start=\"1944\" data-end=\"1967\">Strategic design:<\/strong> The project combined <strong data-start=\"1984\" data-end=\"2018\">ergonomics, aesthetics and branding<\/strong>, transforming the bike into a <strong data-start=\"2047\" data-end=\"2081\">photo and interactive point<\/strong>, with a strong potential for spontaneous sharing on social networks.<\/p><\/li><li data-start=\"2155\" data-end=\"2326\"><p data-start=\"2157\" data-end=\"2326\"><strong data-start=\"2157\" data-end=\"2182\">Execution in partnership:<\/strong> All development was carried out in <strong data-start=\"2223\" data-end=\"2274\">collaboration with the agency Etc &amp; Tal Comunica\u00e7\u00e3o<\/strong>, responsible for the production and logistics of the event.<\/p><\/li><\/ul><p data-start=\"2328\" data-end=\"2506\">The result was an activation <strong data-start=\"2357\" data-end=\"2397\">compact, creative and high-impact<\/strong>, which brought the flavor of the brand into the public's gastronomic experience - literally on wheels.<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ac9724 elementor-widget elementor-widget-gallery\" data-id=\"8ac9724\" data-element_type=\"widget\" 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data-end=\"2554\">3.Results\u00a0<\/h5><ul data-start=\"2555\" data-end=\"2978\"><li data-start=\"2555\" data-end=\"2761\"><p data-start=\"2557\" data-end=\"2761\"><strong data-start=\"2557\" data-end=\"2594\">Engagement and brand recall:<\/strong> The action won over the public with its light-hearted and emotional approach, generating <strong data-start=\"2662\" data-end=\"2701\">high face-to-face and digital interaction<\/strong>, with hundreds of spontaneous registrations on social media.<\/p><\/li><li data-start=\"2762\" data-end=\"2934\"><p data-start=\"2764\" data-end=\"2934\"><strong data-start=\"2764\" data-end=\"2793\">Reinforced positioning:<\/strong> The bike-personage became <strong data-start=\"2822\" data-end=\"2869\">symbol of Dona Benta's presence at the event<\/strong>, highlighting the brand as one of the most beloved of the 2018 edition.<\/p><\/li><li data-start=\"2935\" data-end=\"2978\"><p data-start=\"2937\" data-end=\"2978\"><strong data-start=\"2937\" data-end=\"2976\">Social proof (agency feedback):<\/strong><\/p><\/li><\/ul><blockquote data-start=\"2979\" data-end=\"3229\"><p data-start=\"2981\" data-end=\"3229\">\u201cThe activation was a success. The bike became an obligatory stop - people wanted to try it, photograph it and share it. Dona Benta managed to be present in a simple and unforgettable way.\u201d<br data-start=\"3190\" data-end=\"3193\" \/>- <em data-start=\"3197\" data-end=\"3227\">Etc &amp; Tal Communication Team<\/em><\/p><\/blockquote><hr data-start=\"3231\" data-end=\"3234\" \/><h5 data-start=\"3236\" data-end=\"3253\">Deliverables<\/h5><ul data-start=\"3254\" data-end=\"3406\"><li data-start=\"3254\" data-end=\"3298\"><p data-start=\"3256\" data-end=\"3298\">Detailed 3D design of the activation bike<\/p><\/li><li data-start=\"3299\" data-end=\"3357\"><p data-start=\"3301\" data-end=\"3357\">Applying the brand's visual identity to the equipment<\/p><\/li><li data-start=\"3358\" data-end=\"3406\"><p data-start=\"3360\" data-end=\"3406\">Technical guidelines for execution and assembly<\/p><\/li><\/ul><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>1. Challenge The Dona Benta brand, a national reference in flours and cake mixes, was looking to strengthen its presence at the Comida Di Buteco 2018 event in Belo Horizonte - one of the largest gastronomic festivals in the country. The challenge was to create a creative, itinerant and highly memorable brand action that could generate an emotional connection with the public, reinforcing [...]<\/p>","protected":false},"author":1,"featured_media":318,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3d"],"_links":{"self":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/comments?post=311"}],"version-history":[{"count":13,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/311\/revisions"}],"predecessor-version":[{"id":843,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/311\/revisions\/843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/media\/318"}],"wp:attachment":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/media?parent=311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/categories?post=311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/tags?post=311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}