{"id":311,"date":"2025-10-02T22:42:42","date_gmt":"2025-10-03T01:42:42","guid":{"rendered":"https:\/\/wandenkolken.com.br\/site\/?p=311"},"modified":"2025-11-07T10:19:08","modified_gmt":"2025-11-07T13:19:08","slug":"dona-benta-cdb-2018-3d-activation","status":"publish","type":"post","link":"https:\/\/wandenkolken.com.br\/en\/2025\/10\/02\/dona-benta-cdb-2018-3d-activation\/","title":{"rendered":"Dona Benta CDB Activation 2018 3D"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"311\" class=\"elementor elementor-311\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-164efe7 e-flex e-con-boxed e-con e-parent\" data-id=\"164efe7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6798b0d elementor-widget elementor-widget-text-editor\" data-id=\"6798b0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"533\" data-end=\"566\">1.Challenge<\/h5><p data-start=\"567\" data-end=\"1243\">The brand <strong data-start=\"575\" data-end=\"589\">Dona Benta<\/strong>, a national reference in flours and cake mixes, was looking for <strong data-start=\"654\" data-end=\"713\">strengthen your presence at the Comida Di Buteco 2018 event<\/strong>, in Belo Horizonte - one of the largest gastronomic festivals in the country.<br data-start=\"782\" data-end=\"785\" \/>The challenge was to create a <strong data-start=\"809\" data-end=\"869\">creative, itinerant and highly memorable brand action<\/strong>, that could generate <strong data-start=\"893\" data-end=\"928\">emotional connection with the public<\/strong>, Dona Benta's positioning as a partner of good home-cooked food - now also present in bars and pubs - has been reinforced.<br data-start=\"1070\" data-end=\"1073\" \/>The activation space should be <strong data-start=\"1106\" data-end=\"1161\">practical, visually striking and with sensory appeal<\/strong>, inviting the public to try the product in a spontaneous and fun way.<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf715d elementor-widget elementor-widget-gallery\" data-id=\"9bf715d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-15.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9bf715d\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzEzLCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL0RvbmEtQmVudGEtMTUuanBnIiwic2xpZGVzaG93IjoiOWJmNzE1ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-15-300x188.jpg\" data-width=\"300\" data-height=\"188\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-16.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9bf715d\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzE0LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL0RvbmEtQmVudGEtMTYuanBnIiwic2xpZGVzaG93IjoiOWJmNzE1ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-16-300x188.jpg\" data-width=\"300\" data-height=\"188\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-17.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9bf715d\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzE1LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL0RvbmEtQmVudGEtMTcuanBnIiwic2xpZGVzaG93IjoiOWJmNzE1ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-17-300x188.jpg\" data-width=\"300\" data-height=\"188\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-18.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9bf715d\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzE2LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL0RvbmEtQmVudGEtMTguanBnIiwic2xpZGVzaG93IjoiOWJmNzE1ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-18-300x188.jpg\" data-width=\"300\" data-height=\"188\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-19.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9bf715d\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzE3LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL0RvbmEtQmVudGEtMTkuanBnIiwic2xpZGVzaG93IjoiOWJmNzE1ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-19-300x188.jpg\" data-width=\"300\" data-height=\"188\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-20.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9bf715d\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzE4LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL0RvbmEtQmVudGEtMjAuanBnIiwic2xpZGVzaG93IjoiOWJmNzE1ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-20-300x188.jpg\" data-width=\"300\" data-height=\"188\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-21.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9bf715d\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzE5LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL0RvbmEtQmVudGEtMjEuanBnIiwic2xpZGVzaG93IjoiOWJmNzE1ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-21-300x188.jpg\" data-width=\"300\" data-height=\"188\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-14.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9bf715d\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzI4LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL0RvbmEtQmVudGEtMTQuanBnIiwic2xpZGVzaG93IjoiOWJmNzE1ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Dona-Benta-14-300x188.jpg\" data-width=\"300\" data-height=\"188\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8692a84 elementor-widget elementor-widget-text-editor\" data-id=\"8692a84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"1250\" data-end=\"1282\">2.Solution<\/h5><p data-start=\"1283\" data-end=\"1485\">Wandenkolken Design developed the <strong data-start=\"1319\" data-end=\"1359\">3D design of a customized bike<\/strong>, conceived as <strong data-start=\"1376\" data-end=\"1407\">mobile tasting station<\/strong>, It was specially created to circulate among the bars taking part in the event.<\/p><ul data-start=\"1487\" data-end=\"2326\"><li data-start=\"1487\" data-end=\"1711\"><p data-start=\"1489\" data-end=\"1711\"><strong data-start=\"1489\" data-end=\"1509\">Visual concept:<\/strong> The bike was completely <strong data-start=\"1532\" data-end=\"1585\">customized with Dona Benta's visual identity<\/strong>, The brand's colors, logo and graphic elements are highlighted - guaranteeing instant recognition even from a distance.<\/p><\/li><li data-start=\"1712\" data-end=\"1941\"><p data-start=\"1714\" data-end=\"1941\"><strong data-start=\"1714\" data-end=\"1747\">Functionality and experience:<\/strong> The model included <strong data-start=\"1765\" data-end=\"1796\">an integrated cool box<\/strong> for transportation and conservation of <strong data-start=\"1831\" data-end=\"1882\">brownies made with Dona Benta ingredients<\/strong>, These will be distributed free of charge to the public during the event.<\/p><\/li><li data-start=\"1942\" data-end=\"2154\"><p data-start=\"1944\" data-end=\"2154\"><strong data-start=\"1944\" data-end=\"1967\">Strategic design:<\/strong> The project combined <strong data-start=\"1984\" data-end=\"2018\">ergonomics, aesthetics and branding<\/strong>, transforming the bike into a <strong data-start=\"2047\" data-end=\"2081\">photo and interactive point<\/strong>, with a strong potential for spontaneous sharing on social networks.<\/p><\/li><li data-start=\"2155\" data-end=\"2326\"><p data-start=\"2157\" data-end=\"2326\"><strong data-start=\"2157\" data-end=\"2182\">Execution in partnership:<\/strong> All development was carried out in <strong data-start=\"2223\" data-end=\"2274\">collaboration with the agency Etc &amp; Tal Comunica\u00e7\u00e3o<\/strong>, responsible for the production and logistics of the event.<\/p><\/li><\/ul><p data-start=\"2328\" data-end=\"2506\">The result was an activation <strong data-start=\"2357\" data-end=\"2397\">compact, creative and high-impact<\/strong>, which brought the flavor of the brand into the public's gastronomic experience - literally on wheels.<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ac9724 elementor-widget elementor-widget-gallery\" data-id=\"8ac9724\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/P1210234-1.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8ac9724\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODM2LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL1AxMjEwMjM0LTEud2VicCIsInNsaWRlc2hvdyI6IjhhYzk3MjQifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/P1210234-1-300x225.webp\" data-width=\"300\" data-height=\"225\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/P1210193-1.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8ac9724\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODM3LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL1AxMjEwMTkzLTEud2VicCIsInNsaWRlc2hvdyI6IjhhYzk3MjQifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/P1210193-1-300x225.webp\" data-width=\"300\" data-height=\"225\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/P1210195-1.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8ac9724\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODM4LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL1AxMjEwMTk1LTEud2VicCIsInNsaWRlc2hvdyI6IjhhYzk3MjQifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/P1210195-1-300x225.webp\" data-width=\"300\" data-height=\"225\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/P1210196-1.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8ac9724\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODM5LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL1AxMjEwMTk2LTEud2VicCIsInNsaWRlc2hvdyI6IjhhYzk3MjQifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/P1210196-1-300x225.webp\" data-width=\"300\" data-height=\"225\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/P1210197-1.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8ac9724\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODQwLCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL1AxMjEwMTk3LTEud2VicCIsInNsaWRlc2hvdyI6IjhhYzk3MjQifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/P1210197-1-300x225.webp\" data-width=\"300\" data-height=\"225\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df3392d elementor-widget elementor-widget-text-editor\" data-id=\"df3392d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"2513\" data-end=\"2554\">3.Results\u00a0<\/h5><ul data-start=\"2555\" data-end=\"2978\"><li data-start=\"2555\" data-end=\"2761\"><p data-start=\"2557\" data-end=\"2761\"><strong data-start=\"2557\" data-end=\"2594\">Engagement and brand recall:<\/strong> The action won over the public with its light-hearted and emotional approach, generating <strong data-start=\"2662\" data-end=\"2701\">high face-to-face and digital interaction<\/strong>, with hundreds of spontaneous registrations on social media.<\/p><\/li><li data-start=\"2762\" data-end=\"2934\"><p data-start=\"2764\" data-end=\"2934\"><strong data-start=\"2764\" data-end=\"2793\">Reinforced positioning:<\/strong> The bike-personage became <strong data-start=\"2822\" data-end=\"2869\">symbol of Dona Benta's presence at the event<\/strong>, highlighting the brand as one of the most beloved of the 2018 edition.<\/p><\/li><li data-start=\"2935\" data-end=\"2978\"><p data-start=\"2937\" data-end=\"2978\"><strong data-start=\"2937\" data-end=\"2976\">Social proof (agency feedback):<\/strong><\/p><\/li><\/ul><blockquote data-start=\"2979\" data-end=\"3229\"><p data-start=\"2981\" data-end=\"3229\">\u201cThe activation was a success. The bike became an obligatory stop - people wanted to try it, photograph it and share it. Dona Benta managed to be present in a simple and unforgettable way.\u201d<br data-start=\"3190\" data-end=\"3193\" \/>- <em data-start=\"3197\" data-end=\"3227\">Etc &amp; Tal Communication Team<\/em><\/p><\/blockquote><hr data-start=\"3231\" data-end=\"3234\" \/><h5 data-start=\"3236\" data-end=\"3253\">Deliverables<\/h5><ul data-start=\"3254\" data-end=\"3406\"><li data-start=\"3254\" data-end=\"3298\"><p data-start=\"3256\" data-end=\"3298\">Detailed 3D design of the activation bike<\/p><\/li><li data-start=\"3299\" data-end=\"3357\"><p data-start=\"3301\" data-end=\"3357\">Applying the brand's visual identity to the equipment<\/p><\/li><li data-start=\"3358\" data-end=\"3406\"><p data-start=\"3360\" data-end=\"3406\">Technical guidelines for execution and assembly<\/p><\/li><\/ul><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>1.Desafio A marca Dona Benta, refer\u00eancia nacional em farinhas e misturas para bolos, buscava fortalecer sua presen\u00e7a no evento Comida Di Buteco 2018, em Belo Horizonte \u2014 um dos maiores festivais gastron\u00f4micos do pa\u00eds.O desafio era criar uma a\u00e7\u00e3o de marca criativa, itinerante e altamente memor\u00e1vel, que conseguisse gerar conex\u00e3o emocional com o p\u00fablico, refor\u00e7ando [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":318,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3d"],"_links":{"self":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/comments?post=311"}],"version-history":[{"count":13,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/311\/revisions"}],"predecessor-version":[{"id":843,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/311\/revisions\/843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/media\/318"}],"wp:attachment":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/media?parent=311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/categories?post=311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/tags?post=311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}