{"id":362,"date":"2025-10-03T08:38:45","date_gmt":"2025-10-03T11:38:45","guid":{"rendered":"https:\/\/wandenkolken.com.br\/site\/?p=362"},"modified":"2025-11-03T17:46:06","modified_gmt":"2025-11-03T20:46:06","slug":"fdc-cearh-stand-2018","status":"publish","type":"post","link":"https:\/\/wandenkolken.com.br\/en\/2025\/10\/03\/fdc-cearh-stand-2018\/","title":{"rendered":"FDC CEARH 2018 stand"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"362\" class=\"elementor elementor-362\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d2b828 e-flex e-con-boxed e-con e-parent\" data-id=\"1d2b828\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb4e993 elementor-widget elementor-widget-text-editor\" data-id=\"fb4e993\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"170\" data-end=\"203\">1 .Challenge<\/h5><p data-start=\"204\" data-end=\"793\">The Dom Cabral Foundation (FDC), one of the most prestigious business schools in Latin America, will take part in the <strong data-start=\"314\" data-end=\"370\">State Congress on People Management - CEARH 2018<\/strong>, This is a major event in the human resources sector.<br data-start=\"432\" data-end=\"435\" \/>The challenge was <strong data-start=\"449\" data-end=\"534\">transform a small physical space into a showcase of credibility and authority<\/strong>, and reflect the institution's national and international impact.<br data-start=\"604\" data-end=\"607\" \/>It was necessary to communicate concrete results - numbers, presence and leadership - in a way that was <strong data-start=\"693\" data-end=\"729\">visual, strategic and engaging<\/strong>, without relying on large structures or scenographic resources.<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84fe9b9 elementor-widget elementor-widget-gallery\" data-id=\"84fe9b9\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/Painel-98-x-210-cm-v3.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"84fe9b9\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDkyLCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL1BhaW5lbC05OC14LTIxMC1jbS12My53ZWJwIiwic2xpZGVzaG93IjoiODRmZTliOSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/Painel-98-x-210-cm-v3-140x300.webp\" data-width=\"140\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/Painel-98-x-210-cm-v32.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"84fe9b9\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDkzLCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL1BhaW5lbC05OC14LTIxMC1jbS12MzIud2VicCIsInNsaWRlc2hvdyI6Ijg0ZmU5YjkifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/Painel-98-x-210-cm-v32-140x300.webp\" data-width=\"140\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" 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href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/Painel-98-x-210-cm.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"84fe9b9\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDk1LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL1BhaW5lbC05OC14LTIxMC1jbS53ZWJwIiwic2xpZGVzaG93IjoiODRmZTliOSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/Painel-98-x-210-cm-140x300.webp\" data-width=\"140\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/Painel-98-x-210-cm2.webp\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDk3LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL1BhaW5lbC05OC14LTIxMC1jbTMud2VicCIsInNsaWRlc2hvdyI6Ijg0ZmU5YjkifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/Painel-98-x-210-cm3-140x300.webp\" data-width=\"140\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-076284e elementor-widget elementor-widget-text-editor\" data-id=\"076284e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"800\" data-end=\"832\">2.Solution<\/h5><p data-start=\"833\" data-end=\"1048\">Wandenkolken Design, in collaboration with the agency <strong data-start=\"885\" data-end=\"910\">Etc &amp; Tal Communication<\/strong>, has developed a <strong data-start=\"927\" data-end=\"961\">complete 3D design of the stand<\/strong>, designed for <strong data-start=\"978\" data-end=\"1045\">maximize perception and visibility within a compact space<\/strong>.<\/p><ul data-start=\"1050\" data-end=\"1997\"><li data-start=\"1050\" data-end=\"1308\"><p data-start=\"1052\" data-end=\"1308\"><strong data-start=\"1052\" data-end=\"1072\">Visual concept:<\/strong> We created a layout centered on <strong data-start=\"1103\" data-end=\"1164\">vertical panels with infographics and institutional data<\/strong>, These were the most relevant figures for the FDC - national reach, international presence and impact on the training of business leaders.<\/p><\/li><li data-start=\"1309\" data-end=\"1537\"><p data-start=\"1311\" data-end=\"1537\"><strong data-start=\"1311\" data-end=\"1342\">Clarity-oriented design:<\/strong> The choice of a <strong data-start=\"1361\" data-end=\"1392\">clean, modern architecture<\/strong>, combined with the use of <strong data-start=\"1411\" data-end=\"1442\">FDC's institutional palette<\/strong>, reinforced the academic and corporate character of the brand, balancing authority and welcome.<\/p><\/li><li data-start=\"1538\" data-end=\"1804\"><p data-start=\"1540\" data-end=\"1804\"><strong data-start=\"1540\" data-end=\"1588\">Traffic flow designed for networking:<\/strong> The space was designed to <strong data-start=\"1617\" data-end=\"1640\">stimulate dialog<\/strong>, This allowed visitors to get closer to the panels, interact with the content and have a fluid experience - ideal for conversations and business connections.<\/p><\/li><li data-start=\"1805\" data-end=\"1997\"><p data-start=\"1807\" data-end=\"1997\"><strong data-start=\"1807\" data-end=\"1829\">Technical details:<\/strong> The 3D project considered <strong data-start=\"1854\" data-end=\"1924\">structure optimization, directed lighting and remote reading<\/strong>, ensuring visual impact even in the midst of large exhibiting brands.<\/p><\/li><\/ul><p data-start=\"1999\" data-end=\"2171\">The result was a stand <strong data-start=\"2026\" data-end=\"2081\">intelligent, informative and highly representative<\/strong>, This is a great way to communicate the greatness of the FDC in a compact and strategic format.<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7df3a4 elementor-widget elementor-widget-gallery\" data-id=\"c7df3a4\" data-element_type=\"widget\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY3LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL0NlYVJINS5qcGciLCJzbGlkZXNob3ciOiJjN2RmM2E0In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/CeaRH5-300x169.jpg\" data-width=\"300\" data-height=\"169\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/CeaRH1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"c7df3a4\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY4LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL0NlYVJIMS5qcGciLCJzbGlkZXNob3ciOiJjN2RmM2E0In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/CeaRH1-300x169.jpg\" data-width=\"300\" data-height=\"169\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b567bcb elementor-widget elementor-widget-text-editor\" data-id=\"b567bcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"2178\" data-end=\"2219\">3.Results<\/h5><ul data-start=\"2220\" data-end=\"2809\"><li data-start=\"2220\" data-end=\"2365\"><p data-start=\"2222\" data-end=\"2365\"><strong data-start=\"2222\" data-end=\"2245\">Reinforced presence:<\/strong> The stand stood out among the exhibitors for its visual clarity and results-focused institutional narrative.<\/p><\/li><li data-start=\"2366\" data-end=\"2562\"><p data-start=\"2368\" data-end=\"2562\"><strong data-start=\"2368\" data-end=\"2401\">Recognition and engagement:<\/strong> The informative approach <strong data-start=\"2436\" data-end=\"2488\">spontaneous interest from professionals and managers<\/strong>, and consolidating the perception of FDC as a benchmark in executive education.<\/p><\/li><li data-start=\"2563\" data-end=\"2765\"><p data-start=\"2565\" data-end=\"2765\"><strong data-start=\"2565\" data-end=\"2603\">Generation of qualified networking:<\/strong> Design made easy <strong data-start=\"2623\" data-end=\"2676\">strategic interactions and high-level conversations<\/strong>, The space has become a meeting point for leaders and potential partners.<\/p><\/li><li data-start=\"2766\" data-end=\"2809\"><p data-start=\"2768\" data-end=\"2809\"><strong data-start=\"2768\" data-end=\"2807\">Social proof (agency feedback):<\/strong><\/p><\/li><\/ul><blockquote data-start=\"2810\" data-end=\"3015\"><p data-start=\"2812\" data-end=\"3015\">\u201cEven with a small space, FDC managed to look like the biggest presence at the event - the design of the panels and the clarity of the message made all the difference.\u201d<br data-start=\"2965\" data-end=\"2968\" \/>- <em data-start=\"2972\" data-end=\"3013\">Etc &amp; Tal Communication Agency team<\/em><\/p><\/blockquote><hr data-start=\"3017\" data-end=\"3020\" \/><h5 data-start=\"3022\" data-end=\"3039\">Deliverables<\/h5><ul data-start=\"3040\" data-end=\"3232\"><li data-start=\"3040\" data-end=\"3114\"><p data-start=\"3042\" data-end=\"3114\">Complete 3D design of the stand (modeling, rendering and panel layout)<\/p><\/li><li data-start=\"3115\" data-end=\"3172\"><p data-start=\"3117\" data-end=\"3172\">Guidelines for applying the FDC identity in the environment<\/p><\/li><li data-start=\"3173\" data-end=\"3232\"><p data-start=\"3175\" data-end=\"3232\">Technical files and instructions for production and assembly<\/p><\/li><\/ul><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>1 .Challenge Funda\u00e7\u00e3o Dom Cabral (FDC), one of the most prestigious business schools in Latin America, was to take part in the State Congress of People Management - CEARH 2018, a major event in the human resources sector. The challenge was to transform a small physical space into a showcase of credibility and authority, capable of reflecting [...]<\/p>","protected":false},"author":1,"featured_media":364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3d"],"_links":{"self":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/comments?post=362"}],"version-history":[{"count":7,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/362\/revisions"}],"predecessor-version":[{"id":500,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/362\/revisions\/500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/media\/364"}],"wp:attachment":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/media?parent=362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/categories?post=362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/tags?post=362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}