{"id":362,"date":"2025-10-03T08:38:45","date_gmt":"2025-10-03T11:38:45","guid":{"rendered":"https:\/\/wandenkolken.com.br\/site\/?p=362"},"modified":"2025-11-03T17:46:06","modified_gmt":"2025-11-03T20:46:06","slug":"fdc-cearh-stand-2018","status":"publish","type":"post","link":"https:\/\/wandenkolken.com.br\/en\/2025\/10\/03\/fdc-cearh-stand-2018\/","title":{"rendered":"FDC CEARH 2018 stand"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"362\" class=\"elementor elementor-362\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d2b828 e-flex e-con-boxed e-con e-parent\" data-id=\"1d2b828\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb4e993 elementor-widget elementor-widget-text-editor\" data-id=\"fb4e993\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"170\" data-end=\"203\">1 .Challenge<\/h5><p data-start=\"204\" data-end=\"793\">The Dom Cabral Foundation (FDC), one of the most prestigious business schools in Latin America, will take part in the <strong data-start=\"314\" data-end=\"370\">State Congress on People Management - CEARH 2018<\/strong>, This is a major event in the human resources sector.<br data-start=\"432\" data-end=\"435\" \/>The challenge was <strong data-start=\"449\" data-end=\"534\">transform a small physical space into a showcase of credibility and authority<\/strong>, and reflect the institution's national and international impact.<br data-start=\"604\" data-end=\"607\" \/>It was necessary to communicate concrete results - numbers, presence and leadership - in a way that was <strong data-start=\"693\" data-end=\"729\">visual, strategic and engaging<\/strong>, without relying on large structures or scenographic resources.<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84fe9b9 elementor-widget elementor-widget-gallery\" data-id=\"84fe9b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/Painel-98-x-210-cm-v3.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"84fe9b9\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDkyLCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL1BhaW5lbC05OC14LTIxMC1jbS12My53ZWJwIiwic2xpZGVzaG93IjoiODRmZTliOSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/Painel-98-x-210-cm-v3-140x300.webp\" data-width=\"140\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/Painel-98-x-210-cm-v32.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"84fe9b9\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDkzLCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL1BhaW5lbC05OC14LTIxMC1jbS12MzIud2VicCIsInNsaWRlc2hvdyI6Ijg0ZmU5YjkifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/Painel-98-x-210-cm-v32-140x300.webp\" data-width=\"140\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/Painel-98-x-210-cm-v33.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"84fe9b9\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDk0LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL1BhaW5lbC05OC14LTIxMC1jbS12MzMud2VicCIsInNsaWRlc2hvdyI6Ijg0ZmU5YjkifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/Painel-98-x-210-cm-v33-140x300.webp\" data-width=\"140\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/Painel-98-x-210-cm.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"84fe9b9\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDk1LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL1BhaW5lbC05OC14LTIxMC1jbS53ZWJwIiwic2xpZGVzaG93IjoiODRmZTliOSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/Painel-98-x-210-cm-140x300.webp\" data-width=\"140\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/Painel-98-x-210-cm2.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"84fe9b9\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDk2LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL1BhaW5lbC05OC14LTIxMC1jbTIud2VicCIsInNsaWRlc2hvdyI6Ijg0ZmU5YjkifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/Painel-98-x-210-cm2-140x300.webp\" data-width=\"140\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/Painel-98-x-210-cm3.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"84fe9b9\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDk3LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL1BhaW5lbC05OC14LTIxMC1jbTMud2VicCIsInNsaWRlc2hvdyI6Ijg0ZmU5YjkifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/Painel-98-x-210-cm3-140x300.webp\" data-width=\"140\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-076284e elementor-widget elementor-widget-text-editor\" data-id=\"076284e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"800\" data-end=\"832\">2.Solution<\/h5><p data-start=\"833\" data-end=\"1048\">Wandenkolken Design, in collaboration with the agency <strong data-start=\"885\" data-end=\"910\">Etc &amp; Tal Communication<\/strong>, has developed a <strong data-start=\"927\" data-end=\"961\">complete 3D design of the stand<\/strong>, designed for <strong data-start=\"978\" data-end=\"1045\">maximize perception and visibility within a compact space<\/strong>.<\/p><ul data-start=\"1050\" data-end=\"1997\"><li data-start=\"1050\" data-end=\"1308\"><p data-start=\"1052\" data-end=\"1308\"><strong data-start=\"1052\" data-end=\"1072\">Visual concept:<\/strong> We created a layout centered on <strong data-start=\"1103\" data-end=\"1164\">vertical panels with infographics and institutional data<\/strong>, These were the most relevant figures for the FDC - national reach, international presence and impact on the training of business leaders.<\/p><\/li><li data-start=\"1309\" data-end=\"1537\"><p data-start=\"1311\" data-end=\"1537\"><strong data-start=\"1311\" data-end=\"1342\">Clarity-oriented design:<\/strong> The choice of a <strong data-start=\"1361\" data-end=\"1392\">clean, modern architecture<\/strong>, combined with the use of <strong data-start=\"1411\" data-end=\"1442\">FDC's institutional palette<\/strong>, reinforced the academic and corporate character of the brand, balancing authority and welcome.<\/p><\/li><li data-start=\"1538\" data-end=\"1804\"><p data-start=\"1540\" data-end=\"1804\"><strong data-start=\"1540\" data-end=\"1588\">Traffic flow designed for networking:<\/strong> The space was designed to <strong data-start=\"1617\" data-end=\"1640\">stimulate dialog<\/strong>, This allowed visitors to get closer to the panels, interact with the content and have a fluid experience - ideal for conversations and business connections.<\/p><\/li><li data-start=\"1805\" data-end=\"1997\"><p data-start=\"1807\" data-end=\"1997\"><strong data-start=\"1807\" data-end=\"1829\">Technical details:<\/strong> The 3D project considered <strong data-start=\"1854\" data-end=\"1924\">structure optimization, directed lighting and remote reading<\/strong>, ensuring visual impact even in the midst of large exhibiting brands.<\/p><\/li><\/ul><p data-start=\"1999\" data-end=\"2171\">The result was a stand <strong data-start=\"2026\" data-end=\"2081\">intelligent, informative and highly representative<\/strong>, This is a great way to communicate the greatness of the FDC in a compact and strategic format.<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7df3a4 elementor-widget elementor-widget-gallery\" data-id=\"c7df3a4\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY3LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL0NlYVJINS5qcGciLCJzbGlkZXNob3ciOiJjN2RmM2E0In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/CeaRH5-300x169.jpg\" data-width=\"300\" data-height=\"169\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/CeaRH1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"c7df3a4\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY4LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL0NlYVJIMS5qcGciLCJzbGlkZXNob3ciOiJjN2RmM2E0In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/CeaRH1-300x169.jpg\" data-width=\"300\" data-height=\"169\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b567bcb elementor-widget elementor-widget-text-editor\" data-id=\"b567bcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"2178\" data-end=\"2219\">3.Results<\/h5><ul data-start=\"2220\" data-end=\"2809\"><li data-start=\"2220\" data-end=\"2365\"><p data-start=\"2222\" data-end=\"2365\"><strong data-start=\"2222\" data-end=\"2245\">Reinforced presence:<\/strong> The stand stood out among the exhibitors for its visual clarity and results-focused institutional narrative.<\/p><\/li><li data-start=\"2366\" data-end=\"2562\"><p data-start=\"2368\" data-end=\"2562\"><strong data-start=\"2368\" data-end=\"2401\">Recognition and engagement:<\/strong> The informative approach <strong data-start=\"2436\" data-end=\"2488\">spontaneous interest from professionals and managers<\/strong>, and consolidating the perception of FDC as a benchmark in executive education.<\/p><\/li><li data-start=\"2563\" data-end=\"2765\"><p data-start=\"2565\" data-end=\"2765\"><strong data-start=\"2565\" data-end=\"2603\">Generation of qualified networking:<\/strong> Design made easy <strong data-start=\"2623\" data-end=\"2676\">strategic interactions and high-level conversations<\/strong>, The space has become a meeting point for leaders and potential partners.<\/p><\/li><li data-start=\"2766\" data-end=\"2809\"><p data-start=\"2768\" data-end=\"2809\"><strong data-start=\"2768\" data-end=\"2807\">Social proof (agency feedback):<\/strong><\/p><\/li><\/ul><blockquote data-start=\"2810\" data-end=\"3015\"><p data-start=\"2812\" data-end=\"3015\">\u201cEven with a small space, FDC managed to look like the biggest presence at the event - the design of the panels and the clarity of the message made all the difference.\u201d<br data-start=\"2965\" data-end=\"2968\" \/>- <em data-start=\"2972\" data-end=\"3013\">Etc &amp; Tal Communication Agency team<\/em><\/p><\/blockquote><hr data-start=\"3017\" data-end=\"3020\" \/><h5 data-start=\"3022\" data-end=\"3039\">Deliverables<\/h5><ul data-start=\"3040\" data-end=\"3232\"><li data-start=\"3040\" data-end=\"3114\"><p data-start=\"3042\" data-end=\"3114\">Complete 3D design of the stand (modeling, rendering and panel layout)<\/p><\/li><li data-start=\"3115\" data-end=\"3172\"><p data-start=\"3117\" data-end=\"3172\">Guidelines for applying the FDC identity in the environment<\/p><\/li><li data-start=\"3173\" data-end=\"3232\"><p data-start=\"3175\" data-end=\"3232\">Technical files and instructions for production and assembly<\/p><\/li><\/ul><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>1 .Desafio A Funda\u00e7\u00e3o Dom Cabral (FDC), uma das mais prestigiadas escolas de neg\u00f3cios da Am\u00e9rica Latina, participaria do Congresso Estadual de Gest\u00e3o de Pessoas \u2014 CEARH 2018, um evento de grande relev\u00e2ncia no setor de recursos humanos.O desafio era transformar um espa\u00e7o f\u00edsico pequeno em uma vitrine de credibilidade e autoridade, capaz de refletir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3d"],"_links":{"self":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/comments?post=362"}],"version-history":[{"count":7,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/362\/revisions"}],"predecessor-version":[{"id":500,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/362\/revisions\/500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/media\/364"}],"wp:attachment":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/media?parent=362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/categories?post=362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/tags?post=362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}