{"id":372,"date":"2025-10-03T08:44:36","date_gmt":"2025-10-03T11:44:36","guid":{"rendered":"https:\/\/wandenkolken.com.br\/site\/?p=372"},"modified":"2025-11-08T10:57:12","modified_gmt":"2025-11-08T13:57:12","slug":"neon-medical-center","status":"publish","type":"post","link":"https:\/\/wandenkolken.com.br\/en\/2025\/10\/03\/neon-medical-center\/","title":{"rendered":"Neon Medical Center"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"372\" class=\"elementor elementor-372\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d07660d e-flex e-con-boxed e-con e-parent\" data-id=\"d07660d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8861d14 elementor-widget elementor-widget-text-editor\" data-id=\"8861d14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"465\" data-end=\"498\">1.Challenge\u00a0<\/h5><p data-start=\"499\" data-end=\"1033\">Neon Medical Center, a medical clinic located in Caraguatatuba (SP) and a reference in multiple specialties - including hyperbaric chamber treatments - was looking for an <strong data-start=\"672\" data-end=\"744\">a visual identity that combines trust, modernity and human care<\/strong>.<br data-start=\"745\" data-end=\"748\" \/>The challenge was to express technology and precision without losing the sensitivity needed in the health sector. The previous brand did not reflect this balance: it lacked a visual language that conveyed <strong data-start=\"946\" data-end=\"990\">professionalism, innovation and hospitality<\/strong> in a sector where trust is decisive.<br \/><br \/><br \/><\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d27e071 elementor-widget elementor-widget-gallery\" data-id=\"d27e071\" data-element_type=\"widget\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzgxLCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL3NpbXVsYWNhby1mYWNoYWRhMi5qcGciLCJzbGlkZXNob3ciOiJkMjdlMDcxIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/simulacao-fachada2.jpg\" data-width=\"900\" data-height=\"1600\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abaf0ab elementor-widget elementor-widget-text-editor\" data-id=\"abaf0ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"1040\" data-end=\"1072\">2.Solution<\/h5><p data-start=\"1073\" data-end=\"1288\">Wandenkolken Design has developed an identity that combines <strong data-start=\"1134\" data-end=\"1176\">technical rationality and visual empathy<\/strong>, It uses design principles and the psychology of perception to create a symbol with meaning and subtlety.<\/p><ul data-start=\"1290\" data-end=\"2453\"><li data-start=\"1290\" data-end=\"1867\"><p data-start=\"1292\" data-end=\"1867\"><strong data-start=\"1292\" data-end=\"1324\">Symbol and visual construction:<\/strong> Inspired by <strong data-start=\"1339\" data-end=\"1354\">medical cross<\/strong>, we reinterpret the \u201c+\u201d sign as <strong data-start=\"1392\" data-end=\"1420\">the brand's central symbol<\/strong>, but implicitly - suggested within the \u201cNEON\u201d logo itself.<br data-start=\"1490\" data-end=\"1493\" \/>We apply the <strong data-start=\"1508\" data-end=\"1527\">Gestalt laws<\/strong>, especially those of <strong data-start=\"1549\" data-end=\"1578\">figure\/background and closing<\/strong>, making the \u201c+\u201d appear in the negative area between the letters. In this way, the brand conveys the concept of <strong data-start=\"1685\" data-end=\"1740\">health and positivity in a subtle and intelligent way<\/strong>, This invites the viewer to \u201cdiscover\u201d the symbol by looking at it - a visual resource that creates memorization and immediate differentiation.<\/p><\/li><li data-start=\"1869\" data-end=\"2200\"><p data-start=\"1871\" data-end=\"2200\"><strong data-start=\"1871\" data-end=\"1892\">Color and psychology:<\/strong> The choice of <strong data-start=\"1906\" data-end=\"1919\">neon blue<\/strong> reinforces the values of <strong data-start=\"1942\" data-end=\"1985\">reliability, technology and medical precision<\/strong>, while the controlled brightness of the color evokes <strong data-start=\"2029\" data-end=\"2057\">innovation and vital energy<\/strong>, The brand's concept is connected to the very idea of life and oxygenation - also present in the hyperbaric treatments offered by the clinic.<\/p><\/li><li data-start=\"2202\" data-end=\"2453\"><p data-start=\"2204\" data-end=\"2453\"><strong data-start=\"2204\" data-end=\"2232\">Typography and applications:<\/strong> The clean, geometric typography guarantees readability and standardization across all clinical media, from documents and signage to uniforms and digital interfaces, ensuring consistency and clarity at every point of contact.<\/p><\/li><\/ul><p data-start=\"2455\" data-end=\"2609\">The result is a brand <strong data-start=\"2479\" data-end=\"2506\">sophisticated and memorable<\/strong>, It translates care, science and modernity through a precise and meaningful visual construction.<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c3f482 elementor-widget elementor-widget-gallery\" data-id=\"8c3f482\" data-element_type=\"widget\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzgwLCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL3NpbXVsYWNhby1mYWNoYWRhLmpwZyIsInNsaWRlc2hvdyI6IjhjM2Y0ODIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/simulacao-fachada.jpg\" data-width=\"900\" data-height=\"1600\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-add79e6 elementor-widget elementor-widget-text-editor\" data-id=\"add79e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"2616\" data-end=\"2657\">3.Results<\/h5><ul data-start=\"2658\" data-end=\"3042\"><li data-start=\"2658\" data-end=\"2826\"><p data-start=\"2660\" data-end=\"2826\"><strong data-start=\"2660\" data-end=\"2697\">Perception of trust strengthened:<\/strong> The new identity has raised the perception of the clinic's quality and credibility, reflecting the level of excellence in its service.<\/p><\/li><li data-start=\"2827\" data-end=\"3007\"><p data-start=\"2829\" data-end=\"3007\"><strong data-start=\"2829\" data-end=\"2862\">Complete visual standardization:<\/strong> The consistent application of the brand on signage, medical supplies, stationery and everyday items has generated a solid and professional presence.<\/p><\/li><li data-start=\"3008\" data-end=\"3042\"><p data-start=\"3010\" data-end=\"3042\"><strong data-start=\"3010\" data-end=\"3040\">Social proof:<\/strong><\/p><\/li><\/ul><blockquote data-start=\"3043\" data-end=\"3350\"><p data-start=\"3045\" data-end=\"3350\">\u201cNeon Medical Center's new identity has completely changed the way we are perceived. Patients comment on the sense of trust and modernity that the brand conveys. This has been directly reflected in increased demand and spontaneous referrals.\u201d<br data-start=\"3310\" data-end=\"3313\" \/>- <em data-start=\"3317\" data-end=\"3348\">\u00a0Neon Medical Center<\/em><\/p><\/blockquote><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Visual identity developed for Neon Medical Center, a high-performance clinic that combines technology and human care.<br \/>\nThe project translated these values into a contemporary and welcoming visual system, with clean typography, a sophisticated color palette and applications that balance trust and innovation.<br \/>\nThe result is a brand that reflects medical excellence and premium healthcare experience.<\/p>","protected":false},"author":1,"featured_media":375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identidade-visual"],"_links":{"self":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/comments?post=372"}],"version-history":[{"count":11,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/372\/revisions"}],"predecessor-version":[{"id":994,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/372\/revisions\/994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/media\/375"}],"wp:attachment":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/media?parent=372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/categories?post=372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/tags?post=372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}