{"id":404,"date":"2025-10-03T09:16:42","date_gmt":"2025-10-03T12:16:42","guid":{"rendered":"https:\/\/wandenkolken.com.br\/site\/?p=404"},"modified":"2025-10-31T18:31:28","modified_gmt":"2025-10-31T21:31:28","slug":"uphome-home-automation-fenarq-2024","status":"publish","type":"post","link":"https:\/\/wandenkolken.com.br\/en\/2025\/10\/03\/uphome-home-automation-fenarq-2024\/","title":{"rendered":"UpHome Home Automation - Fenarq 2024"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"404\" class=\"elementor elementor-404\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b13e345 e-flex e-con-boxed e-con e-parent\" data-id=\"b13e345\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3426143 elementor-widget elementor-widget-text-editor\" data-id=\"3426143\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"140\" data-end=\"173\">1.Challenge<\/h5><p data-start=\"174\" data-end=\"508\">UpHome needed to turn its trade show presence into a real source of qualified business. With a small stand and great competition in the home automation sector, the challenge was to attract the right visitors, communicate technical value without jargon and accelerate interest through to sales contact - all within a few minutes of interaction.<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-550c630 elementor-widget elementor-widget-text-editor\" data-id=\"550c630\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"140\" data-end=\"173\">2.Solution<\/h5><p data-start=\"543\" data-end=\"640\">We have developed a strategic kit of materials designed for fast conversion and immediate trust:<\/p><ul data-start=\"641\" data-end=\"1203\"><li data-start=\"641\" data-end=\"890\"><p data-start=\"643\" data-end=\"890\"><strong data-start=\"643\" data-end=\"669\">Corporate pamphlet<\/strong> - clear hierarchy of information: customer problem, UpHome solutions, competitive advantages and a call to action that led to a demonstration on the stand. Modular layout for quick reading and easy distribution.<\/p><\/li><li data-start=\"891\" data-end=\"1203\"><p data-start=\"893\" data-end=\"1203\"><strong data-start=\"893\" data-end=\"918\">Stand backdrop<\/strong> - a high-impact visual piece that reinforced the brand's identity, credentials and differentials, serving as a backdrop for demonstrations and photos.<br data-start=\"1066\" data-end=\"1069\" \/>The design prioritized legibility, implicit social proof and visual paths that directed the visitor to the commercial contact point.<\/p><\/li><\/ul><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-632c43c elementor-widget elementor-widget-gallery\" data-id=\"632c43c\" data-element_type=\"widget\" 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data-elementor-lightbox-slideshow=\"632c43c\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDA1LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL3BhbmZsZXRvLW1vY2t1cC5qcGciLCJzbGlkZXNob3ciOiI2MzJjNDNjIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/panfleto-mockup-249x300.jpg\" data-width=\"249\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Panfleto-Uphome-A4.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"632c43c\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDA2LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL1BhbmZsZXRvLVVwaG9tZS1BNC5qcGciLCJzbGlkZXNob3ciOiI2MzJjNDNjIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Panfleto-Uphome-A4-300x212.jpg\" data-width=\"300\" data-height=\"212\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Panfleto-Uphome-A42.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"632c43c\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDA3LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL1BhbmZsZXRvLVVwaG9tZS1BNDIuanBnIiwic2xpZGVzaG93IjoiNjMyYzQzYyJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/Panfleto-Uphome-A42-300x212.jpg\" data-width=\"300\" data-height=\"212\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/backdrop.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"632c43c\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDA4LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL2JhY2tkcm9wLmpwZyIsInNsaWRlc2hvdyI6IjYzMmM0M2MifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/backdrop-300x210.jpg\" data-width=\"300\" data-height=\"210\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a2723 elementor-widget elementor-widget-text-editor\" data-id=\"57a2723\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>3.Results<\/h5><ul data-start=\"641\" data-end=\"1203\"><li data-start=\"1247\" data-end=\"1463\">More direct communication and a stronger identity have increased the <strong data-start=\"1313\" data-end=\"1336\">quality of leads<\/strong> received at the event - more qualified visitors stayed longer at the stand and requested commercial follow-up.<\/li><li data-start=\"1464\" data-end=\"1637\"><p data-start=\"1466\" data-end=\"1637\">The sales team reported <strong data-start=\"1493\" data-end=\"1566\">noticeable improvement in the conversion rate of contacts into opportunities<\/strong>, This is the result of the clarity of the material and the directness of the messages.<\/p><\/li><li data-start=\"1638\" data-end=\"1868\"><p data-start=\"1640\" data-end=\"1868\">The backdrop raised brand awareness on the spot, creating more engagement at demonstrations and registering a higher number of photos\/sharebacks with the brand visible - a gain in visibility without additional media costs<\/p><\/li><\/ul><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>1. Challenge UpHome needed to turn its trade show presence into a real source of qualified business. With a small stand and great competition in the home automation sector, the challenge was to attract the right visitors, communicate technical value without jargon and accelerate interest through to the sales contact - all within a few minutes of interaction. 2.Solution [...]<\/p>","protected":false},"author":1,"featured_media":405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,9],"tags":[],"class_list":["post-404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3d","category-identidade-visual"],"_links":{"self":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/comments?post=404"}],"version-history":[{"count":6,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/404\/revisions"}],"predecessor-version":[{"id":478,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/404\/revisions\/478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/media\/405"}],"wp:attachment":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/media?parent=404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/categories?post=404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/tags?post=404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}