{"id":404,"date":"2025-10-03T09:16:42","date_gmt":"2025-10-03T12:16:42","guid":{"rendered":"https:\/\/wandenkolken.com.br\/site\/?p=404"},"modified":"2025-10-31T18:31:28","modified_gmt":"2025-10-31T21:31:28","slug":"uphome-home-automation-fenarq-2024","status":"publish","type":"post","link":"https:\/\/wandenkolken.com.br\/en\/2025\/10\/03\/uphome-home-automation-fenarq-2024\/","title":{"rendered":"UpHome Home Automation - Fenarq 2024"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"404\" class=\"elementor elementor-404\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b13e345 e-flex e-con-boxed e-con e-parent\" data-id=\"b13e345\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3426143 elementor-widget elementor-widget-text-editor\" data-id=\"3426143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"140\" data-end=\"173\">1.Challenge<\/h5><p data-start=\"174\" data-end=\"508\">UpHome needed to turn its trade show presence into a real source of qualified business. With a small stand and great competition in the home automation sector, the challenge was to attract the right visitors, communicate technical value without jargon and accelerate interest through to sales contact - all within a few minutes of interaction.<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-550c630 elementor-widget elementor-widget-text-editor\" data-id=\"550c630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"140\" data-end=\"173\">2.Solution<\/h5><p data-start=\"543\" data-end=\"640\">We have developed a strategic kit of materials designed for fast conversion and immediate trust:<\/p><ul data-start=\"641\" data-end=\"1203\"><li data-start=\"641\" data-end=\"890\"><p data-start=\"643\" data-end=\"890\"><strong data-start=\"643\" data-end=\"669\">Corporate pamphlet<\/strong> - clear hierarchy of information: customer problem, UpHome solutions, competitive advantages and a call to action that led to a demonstration on the stand. Modular layout for quick reading and easy distribution.<\/p><\/li><li data-start=\"891\" data-end=\"1203\"><p data-start=\"893\" data-end=\"1203\"><strong data-start=\"893\" data-end=\"918\">Stand backdrop<\/strong> - a high-impact visual piece that reinforced the brand's identity, credentials and differentials, serving as a backdrop for demonstrations and photos.<br data-start=\"1066\" data-end=\"1069\" \/>The design prioritized legibility, implicit social proof and visual paths that directed the visitor to the commercial contact point.<\/p><\/li><\/ul><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-632c43c elementor-widget elementor-widget-gallery\" data-id=\"632c43c\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDA4LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL2JhY2tkcm9wLmpwZyIsInNsaWRlc2hvdyI6IjYzMmM0M2MifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/10\/backdrop-300x210.jpg\" data-width=\"300\" data-height=\"210\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a2723 elementor-widget elementor-widget-text-editor\" data-id=\"57a2723\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>3.Results<\/h5><ul data-start=\"641\" data-end=\"1203\"><li data-start=\"1247\" data-end=\"1463\">More direct communication and a stronger identity have increased the <strong data-start=\"1313\" data-end=\"1336\">quality of leads<\/strong> received at the event - more qualified visitors stayed longer at the stand and requested commercial follow-up.<\/li><li data-start=\"1464\" data-end=\"1637\"><p data-start=\"1466\" data-end=\"1637\">The sales team reported <strong data-start=\"1493\" data-end=\"1566\">noticeable improvement in the conversion rate of contacts into opportunities<\/strong>, This is the result of the clarity of the material and the directness of the messages.<\/p><\/li><li data-start=\"1638\" data-end=\"1868\"><p data-start=\"1640\" data-end=\"1868\">The backdrop raised brand awareness on the spot, creating more engagement at demonstrations and registering a higher number of photos\/sharebacks with the brand visible - a gain in visibility without additional media costs<\/p><\/li><\/ul><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>1.Desafio A UpHome precisava transformar a presen\u00e7a em feira numa fonte real de neg\u00f3cios qualificados. Com um estande pequeno e grande concorr\u00eancia no setor de automa\u00e7\u00e3o residencial, o desafio era atrair visitantes certos, comunicar valor t\u00e9cnico sem jarg\u00f5es e acelerar o interesse at\u00e9 o contato de vendas \u2014 tudo em poucos minutos de intera\u00e7\u00e3o. 2.Solu\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,9],"tags":[],"class_list":["post-404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3d","category-identidade-visual"],"_links":{"self":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/comments?post=404"}],"version-history":[{"count":6,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/404\/revisions"}],"predecessor-version":[{"id":478,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/404\/revisions\/478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/media\/405"}],"wp:attachment":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/media?parent=404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/categories?post=404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/tags?post=404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}