{"id":770,"date":"2025-11-06T20:45:13","date_gmt":"2025-11-06T23:45:13","guid":{"rendered":"https:\/\/wandenkolken.com.br\/?p=770"},"modified":"2025-11-07T17:15:45","modified_gmt":"2025-11-07T20:15:45","slug":"iara-visual-identity","status":"publish","type":"post","link":"https:\/\/wandenkolken.com.br\/en\/2025\/11\/06\/iara-visual-identity\/","title":{"rendered":"IARA++ - Visual Identity"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"770\" class=\"elementor elementor-770\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eca3198 e-flex e-con-boxed e-con e-parent\" data-id=\"eca3198\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6815a6b elementor-widget elementor-widget-video\" data-id=\"6815a6b\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/mSgnk4u16JY&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4359396 elementor-widget elementor-widget-text-editor\" data-id=\"4359396\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"603\" data-end=\"636\">1. Challenge<\/h5><p data-start=\"637\" data-end=\"1257\">O <strong data-start=\"639\" data-end=\"649\">IARA++<\/strong> is a <strong data-start=\"655\" data-end=\"743\">research and extension laboratory in Artificial Intelligence, Robotics and Algorithms<\/strong>, linked to <strong data-start=\"757\" data-end=\"805\">Federal University of ABC Paulista (UFABC)<\/strong>.<br data-start=\"806\" data-end=\"809\" \/>The challenge was to create a <strong data-start=\"833\" data-end=\"917\">a visual identity that reflected the scientific and innovative spirit of the laboratory<\/strong>, translating <strong data-start=\"930\" data-end=\"994\">academic rigor, mathematical precision and technological dynamism<\/strong> in contemporary and accessible language.<br data-start=\"1038\" data-end=\"1041\" \/>The brand should communicate both <strong data-start=\"1075\" data-end=\"1111\">theoretical and investigative nature<\/strong> of research on the <strong data-start=\"1135\" data-end=\"1195\">transformative potential of AI and robotics in society<\/strong>, balancing <strong data-start=\"1210\" data-end=\"1254\">clarity, sophistication and visual innovation<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac50574 elementor-widget elementor-widget-gallery\" data-id=\"ac50574\" data-element_type=\"widget\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzkzLCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL2NhcnRhby1kZS12aXNpdGFzLTEud2VicCIsInNsaWRlc2hvdyI6ImFjNTA1NzQifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/cartao-de-visitas-1.webp\" data-width=\"960\" data-height=\"640\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/mockup-papelaria-1.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ac50574\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Nzk2LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL1BvbG8tU2hpcnQtTW9ja3VwMi0xLXNjYWxlZC53ZWJwIiwic2xpZGVzaG93IjoiYWM1MDU3NCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/Polo-Shirt-Mockup2-1-scaled.webp\" data-width=\"2560\" data-height=\"1440\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc8d3cc elementor-widget elementor-widget-text-editor\" data-id=\"dc8d3cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"1264\" data-end=\"1296\">2. Solution<\/h5><p data-start=\"1297\" data-end=\"1506\">Wandenkolken Design has developed a visual identity <strong data-start=\"1353\" data-end=\"1415\">based on mathematical aesthetics and the elegance of proportion<\/strong>, by combining <strong data-start=\"1428\" data-end=\"1456\">typographic simplicity<\/strong> with <strong data-start=\"1461\" data-end=\"1503\">symbolic concepts of order and progress<\/strong>.<\/p><ul data-start=\"1508\" data-end=\"3377\"><li data-start=\"1508\" data-end=\"2150\"><p data-start=\"1510\" data-end=\"2150\"><strong data-start=\"1510\" data-end=\"1533\">Symbol and concept:<\/strong><br data-start=\"1533\" data-end=\"1536\" \/>The logo was conceived as a <strong data-start=\"1572\" data-end=\"1598\">pure typographic mark<\/strong>, without additional icons, in order to transmit <strong data-start=\"1643\" data-end=\"1690\">clarity, precision and scientific neutrality<\/strong>.<br data-start=\"1691\" data-end=\"1694\" \/>The composition was built on <strong data-start=\"1736\" data-end=\"1755\">golden ratio<\/strong>, applied in multiple instances, reinforcing the ideal of <strong data-start=\"1813\" data-end=\"1861\">continuous improvement, rigor and balance<\/strong> - shared principles between design and scientific research.<br data-start=\"1929\" data-end=\"1932\" \/>The name \u201cIARA++\u201d is a direct reference to the <strong data-start=\"1970\" data-end=\"1995\">programming logic<\/strong>, where the \u201c++\u201d operator stands for <strong data-start=\"2031\" data-end=\"2081\">increase, evolution and constant improvement<\/strong>, The name itself becomes a manifesto of the laboratory's philosophy.<\/p><\/li><li data-start=\"2152\" data-end=\"2491\"><p data-start=\"2154\" data-end=\"2491\"><strong data-start=\"2154\" data-end=\"2176\">Supporting graphics:<\/strong><br data-start=\"2176\" data-end=\"2179\" \/>A <strong data-start=\"2193\" data-end=\"2244\">visual pattern based on the Fibonacci sequence<\/strong>, used as a structural element in backgrounds, compositions and signature variations.<br data-start=\"2330\" data-end=\"2333\" \/>These graphics connect aesthetic reasoning to the world of applied mathematics, serving as a metaphor for the progressive development of knowledge.<\/p><\/li><li data-start=\"2493\" data-end=\"3122\"><p data-start=\"2495\" data-end=\"2626\"><strong data-start=\"2495\" data-end=\"2526\">Images and visual language:<\/strong><br data-start=\"2526\" data-end=\"2529\" \/>The following were developed <strong data-start=\"2551\" data-end=\"2623\">two groups of conceptual images generated with AI (Stable Diffusion)<\/strong>:<\/p><ul data-start=\"2629\" data-end=\"3122\"><li data-start=\"2629\" data-end=\"2789\"><p data-start=\"2631\" data-end=\"2789\"><strong data-start=\"2631\" data-end=\"2644\">Abstract<\/strong>, They are inspired by fractals, golden spirals and natural growth patterns, evoking the fluidity and experimental nature of scientific research.<\/p><\/li><li data-start=\"2792\" data-end=\"3122\"><p data-start=\"2794\" data-end=\"3122\"><strong data-start=\"2794\" data-end=\"2812\">Institutional<\/strong>, with realistic representations of laboratory environments and technology, which reinforce the brand's academic seriousness.<br data-start=\"2929\" data-end=\"2932\" \/>The images created with <strong data-start=\"2957\" data-end=\"2995\">generative artificial intelligence<\/strong> complement the brand's discourse, demonstrating in practice the use of the very technology that the laboratory studies and develops.<\/p><\/li><\/ul><\/li><li data-start=\"3124\" data-end=\"3377\"><p data-start=\"3126\" data-end=\"3377\"><strong data-start=\"3126\" data-end=\"3149\">Typography and colors:<\/strong><br data-start=\"3149\" data-end=\"3152\" \/>The typography was chosen by <strong data-start=\"3186\" data-end=\"3225\">readability and geometric structure<\/strong>, while the color palette favors <strong data-start=\"3265\" data-end=\"3300\">technological and scientific tones<\/strong> - blue and gray - balancing analytical coolness and institutional clarity.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05c199a elementor-widget elementor-widget-gallery\" data-id=\"05c199a\" data-element_type=\"widget\" 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><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/iara01-scaled.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"05c199a\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODAzLCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL2lhcmEwMS1zY2FsZWQud2VicCIsInNsaWRlc2hvdyI6IjA1YzE5OWEifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/iara01-scaled.webp\" data-width=\"1447\" data-height=\"2560\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/iara02-scaled.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"05c199a\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODA0LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL2lhcmEwMi1zY2FsZWQud2VicCIsInNsaWRlc2hvdyI6IjA1YzE5OWEifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/iara02-scaled.webp\" data-width=\"2560\" data-height=\"1447\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/iara03-scaled.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"05c199a\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODA1LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL2lhcmEwMy1zY2FsZWQud2VicCIsInNsaWRlc2hvdyI6IjA1YzE5OWEifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/iara03-scaled.webp\" data-width=\"2560\" data-height=\"1447\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb40635 elementor-widget elementor-widget-text-editor\" data-id=\"bb40635\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"3384\" data-end=\"3423\">3. Results<\/h5><p data-start=\"286\" data-end=\"722\">The project resulted in a visual identity <strong data-start=\"330\" data-end=\"379\">sophisticated, precise and conceptually sound<\/strong>, able to translate the <strong data-start=\"401\" data-end=\"453\">intersection between science, aesthetics and technology<\/strong> that defines the laboratory's work <strong data-start=\"491\" data-end=\"501\">IARA++<\/strong>.<br data-start=\"502\" data-end=\"505\" \/>The new brand has consolidated itself as a symbolic representation of the <strong data-start=\"568\" data-end=\"602\">integrating logic and art<\/strong>, reflecting the academic rigor and experimental thinking that drives research in artificial intelligence and robotics.<\/p><p data-start=\"724\" data-end=\"1034\">The visual system - built on mathematical principles, the golden ratio and generative language - reinforced IARA++'s position as a <strong data-start=\"869\" data-end=\"920\">cutting-edge innovation center within UFABC<\/strong>, It has also become an example of how design can express scientific values with clarity and sensitivity.<\/p><blockquote data-start=\"1036\" data-end=\"1816\"><p data-start=\"1038\" data-end=\"1816\">\u201cAndr\u00e9's work is surprising and modern. When I needed a visual identity that well represented our values in research, I didn't hesitate to look for this professional, and I wasn't disappointed. Needless to say, the work was excellent. However, even with high expectations, the care and attention to detail never fails to positively surprise. Even in the smallest details, you can see the presence of elements from the world of computing and exact sciences, and their fusion with artistic elements to generate a semiotic representation that guides us on a daily basis. The IARA++ laboratory is a visual representation of the excellence we want to show in our research.\u201d<br data-start=\"1743\" data-end=\"1746\" \/>- <em data-start=\"1750\" data-end=\"1814\">Mateus Coelho Silva, Coordinator of the IARA++ Laboratory - UFABC<\/em><\/p><\/blockquote><p data-start=\"1818\" data-end=\"1994\">The brand thus became, <strong data-start=\"1844\" data-end=\"1891\">a mirror of the laboratory's own mission<\/strong>to unite science and creativity to build the future - with precision, meaning and visual purpose.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dc6e81 e-flex e-con-boxed e-con e-parent\" data-id=\"6dc6e81\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Visual identity developed for IARA++, a UFABC laboratory focused on research into artificial intelligence, robotics and algorithms. The typographic logo was based on the golden ratio and complemented by Fibonacci graphics and images created with generative AI.<\/p>","protected":false},"author":2,"featured_media":771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identidade-visual"],"_links":{"self":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/comments?post=770"}],"version-history":[{"count":14,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/770\/revisions"}],"predecessor-version":[{"id":846,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/770\/revisions\/846"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/media\/771"}],"wp:attachment":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/media?parent=770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/categories?post=770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/tags?post=770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}