{"id":891,"date":"2025-11-07T22:08:43","date_gmt":"2025-11-08T01:08:43","guid":{"rendered":"https:\/\/wandenkolken.com.br\/?p=891"},"modified":"2025-11-07T22:37:04","modified_gmt":"2025-11-08T01:37:04","slug":"visual-identity-rc-construtora","status":"publish","type":"post","link":"https:\/\/wandenkolken.com.br\/en\/2025\/11\/07\/visual-identity-rc-construtora\/","title":{"rendered":"RC Construtora - Branding"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"891\" class=\"elementor elementor-891\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0248b1f e-flex e-con-boxed e-con e-parent\" data-id=\"0248b1f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a97070 elementor-widget elementor-widget-video\" data-id=\"4a97070\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/Main.mp4\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-005b0d0 elementor-widget elementor-widget-text-editor\" data-id=\"005b0d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"645\" data-end=\"679\">1. Challenge<\/h5><p data-start=\"680\" data-end=\"1289\">RC Construtora, located in Ipatinga-MG, needed a visual identity that reflected both <strong data-start=\"790\" data-end=\"831\">structure, quality and accessibility<\/strong>. Although it worked on smaller projects (four-story buildings for low-income housing programs), the company stood out for its use of <strong data-start=\"984\" data-end=\"1033\">high-grade materials and refined finish<\/strong>, This was not reflected in the brand's image.<br data-start=\"1076\" data-end=\"1079\" \/>The challenge was to create a visual system that would convey <strong data-start=\"1134\" data-end=\"1189\">professionalism, consistency and perception of value<\/strong>, even in a \u201clow-cost\u201d segment, elevating the brand without losing its affordability proposition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a787811 elementor-widget elementor-widget-gallery\" data-id=\"a787811\" data-element_type=\"widget\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODk3LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL2xvZ283LmpwZyIsInNsaWRlc2hvdyI6ImE3ODc4MTEifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/logo7.jpg\" data-width=\"1920\" data-height=\"1080\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f590a elementor-widget elementor-widget-text-editor\" data-id=\"d6f590a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"1291\" data-end=\"1324\">2. Solution<\/h5><p data-start=\"1325\" data-end=\"1483\">We started from a strongly architectural concept - <strong data-start=\"1376\" data-end=\"1445\">the \u201cfundamental building block\u201d: the brick \/ regular masonry<\/strong> - to give shape to the new identity.<\/p><ul data-start=\"1484\" data-end=\"2567\"><li data-start=\"1484\" data-end=\"1789\"><p data-start=\"1486\" data-end=\"1789\"><strong data-start=\"1486\" data-end=\"1519\">RC\u201c monogram and golden ratio:<\/strong> The logo was built on the basis of the \u201csquare block\u201d, a basic building element, and regulated by the golden ratio proportion. This gave the letters \u201cR\u201d and \u201cC\u201d a visual harmony that combines architectural tradition and refinement.<\/p><\/li><li data-start=\"1790\" data-end=\"2199\"><p data-start=\"1792\" data-end=\"2199\"><strong data-start=\"1792\" data-end=\"1838\">Support graphics - hydraulic tiles:<\/strong> In addition, a hydraulic tile pattern (a reference to interior design\/architecture) was developed, also based on the golden ratio. This graphic works as a supporting element in the applications of stationery, uniforms, fa\u00e7ade and building materials - reinforcing the idea of consistency and care in detail.<\/p><\/li><li data-start=\"2200\" data-end=\"2567\"><p data-start=\"2202\" data-end=\"2567\"><strong data-start=\"2202\" data-end=\"2247\">Color palette, typography and applications:<\/strong> The typography was chosen for its solidity and legibility, the palette for tones that refer to structure and construction, and all the pieces (stationery, uniforms, helmets, site signs) were designed in an integrated manner, ensuring that the brand became visible, recognizable and coherent at all points of contact.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fba743 elementor-widget elementor-widget-gallery\" data-id=\"6fba743\" data-element_type=\"widget\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTM1LCJ1cmwiOiJodHRwczpcL1wvd2FuZGVua29sa2VuLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTFcL1BsYWNhLTE1MC14LTE5MC53ZWJwIiwic2xpZGVzaG93IjoiNmZiYTc0MyJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wandenkolken.com.br\/wp-content\/uploads\/2025\/11\/Placa-150-x-190.webp\" data-width=\"1974\" data-height=\"2500\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf1498e elementor-widget elementor-widget-text-editor\" data-id=\"cf1498e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"2569\" data-end=\"2611\">3. Results<\/h5><ul data-start=\"2612\" data-end=\"3307\"><li data-start=\"2612\" data-end=\"2842\"><p data-start=\"2614\" data-end=\"2842\"><strong data-start=\"2614\" data-end=\"2645\">High corporate image:<\/strong> The new visual identity has made RC Construtora present itself with a more professional and structured profile, communicating \u201ca construction company that delivers quality\u201d and not just \u201ca low-cost construction company\u201d.<\/p><\/li><li data-start=\"2843\" data-end=\"3085\"><p data-start=\"2845\" data-end=\"3085\"><strong data-start=\"2845\" data-end=\"2875\">Competitive differentiation:<\/strong> In a segment where many companies use generic visuals, RC has gained a unique visual system, with a technical basis and thoughtful design, which serves as a differentiator when prospecting for clients and partners.<\/p><\/li><li data-start=\"3086\" data-end=\"3307\"><p data-start=\"3088\" data-end=\"3307\"><strong data-start=\"3088\" data-end=\"3119\">Consistency and scalability:<\/strong> The visual pattern created (monogram + graphics + applications) allows the brand to be scaled to new materials, supports and work contexts without losing identity or appearing \u201camateurish\u201d.<\/p><\/li><\/ul><h5 data-start=\"3309\" data-end=\"3326\">Deliverables<\/h5><ul data-start=\"3327\" data-end=\"3604\"><li data-start=\"3327\" data-end=\"3390\"><p data-start=\"3329\" data-end=\"3390\">Logo with \u201cRC\u201d monogram built on the golden ratio.<\/p><\/li><li data-start=\"3391\" data-end=\"3448\"><p data-start=\"3393\" data-end=\"3448\">Support graphic inspired by hydraulic tiles.<\/p><\/li><li data-start=\"3449\" data-end=\"3506\"><p data-start=\"3451\" data-end=\"3506\">Color palette, typography, complete visual system.<\/p><\/li><li data-start=\"3507\" data-end=\"3604\"><p data-start=\"3509\" data-end=\"3604\">Applications: stationery, uniforms, helmets, building signs, facades, institutional materials.<\/p><\/li><\/ul><h5 data-start=\"3606\" data-end=\"3648\">Final Insight<\/h5><p data-start=\"3649\" data-end=\"4115\">Even in businesses that operate under strong cost and volume pressure (such as affordable housing), investing in visual identity design <strong data-start=\"3783\" data-end=\"3828\">it's not luxury - it's strategic positioning<\/strong>.<br data-start=\"3829\" data-end=\"3832\" \/>For RC Construtora, the choice to apply the golden ratio and an architectural graphic reinforced that every detail matters - from the finish of the apartments to the way the brand presents itself. This generates <strong data-start=\"4039\" data-end=\"4060\">visible confidence<\/strong> and helps build a valuable bond with the public.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Visual identity developed for RC Construtora, combining technical precision and architectural aesthetics. The logo was built based on the golden ratio, and the supporting graphics inspired by hydraulic tiles translate the balance between structure, design and solidity - reflecting the essence of a construction company that combines quality and accessibility.<\/p>","protected":false},"author":2,"featured_media":892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identidade-visual"],"_links":{"self":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/comments?post=891"}],"version-history":[{"count":10,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/891\/revisions"}],"predecessor-version":[{"id":978,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/posts\/891\/revisions\/978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/media\/892"}],"wp:attachment":[{"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/media?parent=891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/categories?post=891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wandenkolken.com.br\/en\/wp-json\/wp\/v2\/tags?post=891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}