Clara Alice - Consulting & Interiors

1.Challenge

The interior designer Clara Alice was looking for a visual identity that reflected his sensitive and precise view of space. His work, guided by minimalist elegance and the balance between form and function, asked for a brand that was refined, silent and timeless - without decorative elements, but full of intention.
The challenge was to represent, in a few strokes, the essence of his authorial style, This translates into professionalism, subtlety and aesthetic coherence.

2.Solution

Wandenkolken Design developed a geometric and minimalist identity, inspired by the structural logic and proportions that guide interior design.

Symbol: The monogram joins the initials “C” and “A” in a composition reminiscent of spatial organization, forming a symbol of balance between full and empty - a direct dialog with the principles of Gestalt and with architectural design thinking.
Palette and typography: Neutral, desaturated tones evoke sophistication and serenity, while clean typography reinforces precision and clarity.
Applications: The visual system was built to act as an authorial signature, with the same degree of elegance in print, digital materials and project presentations.

The result is a brand intelligent and restrained, This reflects Clara's style: light, technical and deeply aesthetic.

3.Results

Consolidated premium positioning: The new identity has raised the perception of Clara's personal brand, aligning her image with the sophistication and coherence of her projects.
Recognizable symbol: The monogram has become a personal signature icon, It is used in all communications and presentations, reinforcing consistency and identity.
Social proof (real testimony):

“Ah!!!! Delighted with all the care, commitment, for elucidating and translating exactly what I imagined! You are an incredible professional! Thank you!!!”
- Clara Alice - Clara Alice Interior Consulting

Deliverables

Logo and symbol (CA monogram)
Color palette and institutional typography
Identity system and digital/printed applications
Quick branding guidelines