1. Challenge
Worldline is a global leader in payment solutions, operating across a broad and highly technical ecosystem that includes:
Merchant Services and Retail,
Payment solutions for large enterprises,,
Technologies for urban mobility and digital ticketing,,
high-security transactional services..
Each division works with complex subjects, technical integrations, and strategic content that must be communicated clearly to diverse audiences — from internal teams to international partners, executives, and global stakeholders. Plus Agency, Worldline’s in-house communication team, required a design partner capable of:
Structuring visual narratives for technical and strategic information;
Developing presentations consistent with Worldline’s global brand identity;
Organizing high-volume content with clarity and precision;
Supporting different business areas and leadership levels with speed and accuracy;
Increasing the impact of materials used in pitches, events, and institutional communication.
The central challenge was turning technological complexity into clear, structured, and visually aligned communication.
2. Solutions
Over the course of three years, the studio served as the specialized presentation design partner inside Plus Agency, developing more than 300 projects for Worldline’s various business units. The work was organized into three main pillars:
1. Storytelling and strategic content structuring
Presentations were developed to communicate topics such as:
Digital payment networks and flows,
Service and platform integrations,
Transaction paths and data security,
Customer and merchant journeys,
Operational efficiency and performance indicators,
Innovation strategies and governance structures.
The goal was to translate dense technical content into clear, accessible, and persuasive messages suitable for different audiences.
2. Visual design and slide systems
The studio designed and refined:
Complete corporate templates aligned with Worldline’s global brand identity,
Custom diagrams and process flows,
Charts and data visualizations,
Conceptual illustrations of journeys and architectures,
Visual compositions for events and strategic meetings.
The approach prioritized consistency, legibility, and a corporate aesthetic aligned with Worldline’s global visual standards.
3. Creative support for teams and leadership
Multiple divisions and leadership levels were supported, including:
Commercial teams,
Product and innovation departments,
Ttechnology and operations
Internal communication
Executive leadership and board-level teams.
Deliverables included presentations for:
Internal and external events,
Pitches between group companies,
Committee presentations,
Visual strategic reports,
Large-scale internal communications,
Training materials and onboarding documents.
3. Results
The presentations developed strengthened the clarity, structure, and consistency of Worldline’s corporate communication, supporting decision-making and communication between technical, operational, and executive teams.
The work contributed to:
Clearer communication across different technical and non-technical areas;
Reduced rework, thanks to consistent design systems and logical content organization;
Strategic support for committees, leadership, and global teams;
Greater impact in events, meetings, and institutional presentations;
Full alignment with Worldline’s global identity, ensuring uniformity across projects from multiple business units.
Across more than 300 presentations, the studio demonstrated the ability to handle high volume, thematic diversity, and deep technical content, delivering refined, strategic, and ready-to-use materials for Worldline stakeholders.
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