Renata Barbosa - Aesthetics and Wellness

1.Challenge

Renata Barbosa, an aesthetician specializing in lymphatic drainage and post-operative treatments, was looking for reposition your brand for a more demanding public with greater purchasing power.
Despite the excellence of its services, the visual perception of the previous brand did not reflect the level of care, technique and sophistication of its deliveries. The challenge was create an identity that conveys luxury, confidence and well-being, This justifies a higher average ticket and reinforces its value in the premium aesthetics market.

2.Solution

Wandenkolken Design developed a visual identity inspired by the atmosphere of a high-end spa, combining delicacy and aesthetic authority.

Stamp with initials: The “RB” monogram was designed as a personal and exclusive symbol, It acts as the professional's visual signature. It communicates refinement and reinforces personal branding with an artisanal and sophisticated touch.
Color palette: Tones pastels and soothing were chosen to translate serenity and lightness - fundamental attributes in the experience Renata offers her patients.
Sensory applications: The identity was expanded to physical and digital items, creating a complete visual experience - business cards, product bottles, personalized chocolates, robes, crockery, towels and digital wallpapers - all designed to increase the perception of value and transform the service into a ritual of care.

3.Results

Successful repositioning: The new brand immediately communicated a premium standard, raising the perception of exclusivity and trust among patients and new clients.
Reinforced social proof: After the launch, Renata received recurring positive feedback highlighting the professionalism and elegance of the new identity - with clients mentioning that “the clinic now looks like a magazine spa” and “the brand conveys exactly what the service delivers”.
Increased authority and perceived value: Visual identity has become a solid branding asset, naturally justifying a higher ticket and consolidating the professional's image as a reference in aesthetics and post-surgery.