1 .Challenge
The Dom Cabral Foundation (FDC), one of the most prestigious business schools in Latin America, will take part in the State Congress on People Management - CEARH 2018, This is a major event in the human resources sector.
The challenge was transform a small physical space into a showcase of credibility and authority, and reflect the institution's national and international impact.
It was necessary to communicate concrete results - numbers, presence and leadership - in a way that was visual, strategic and engaging, without relying on large structures or scenographic resources.
2.Solution
Wandenkolken Design, in collaboration with the agency Etc & Tal Communication, has developed a complete 3D design of the stand, designed for maximize perception and visibility within a compact space.
Visual concept: We created a layout centered on vertical panels with infographics and institutional data, These were the most relevant figures for the FDC - national reach, international presence and impact on the training of business leaders.
Clarity-oriented design: The choice of a clean, modern architecture, combined with the use of FDC's institutional palette, reinforced the academic and corporate character of the brand, balancing authority and welcome.
Traffic flow designed for networking: The space was designed to stimulate dialog, This allowed visitors to get closer to the panels, interact with the content and have a fluid experience - ideal for conversations and business connections.
Technical details: The 3D project considered structure optimization, directed lighting and remote reading, ensuring visual impact even in the midst of large exhibiting brands.
The result was a stand intelligent, informative and highly representative, This is a great way to communicate the greatness of the FDC in a compact and strategic format.
3.Results
Reinforced presence: The stand stood out among the exhibitors for its visual clarity and results-focused institutional narrative.
Recognition and engagement: The informative approach spontaneous interest from professionals and managers, and consolidating the perception of FDC as a benchmark in executive education.
Generation of qualified networking: Design made easy strategic interactions and high-level conversations, The space has become a meeting point for leaders and potential partners.
Social proof (agency feedback):
“Even with a small space, FDC managed to look like the biggest presence at the event - the design of the panels and the clarity of the message made all the difference.”
- Etc & Tal Communication Agency team
Deliverables
Complete 3D design of the stand (modeling, rendering and panel layout)
Guidelines for applying the FDC identity in the environment
Technical files and instructions for production and assembly
Portuguese 
English 
